GOOGLE search data has revealed the world’s most desired car brands.
Keyword search data analysed by British insurer Veygo has thrown up an intriguing trend among major car making countries.
Patriotism isn’t high up on buyers’ wish lists, with only France, Germany and Sweden most interested in their homegrown brands.
The Germans were keen on Mercedes-Benz while the French were most interested in Renault and Sweden flies the flag for Volvo.
Old rivalries are easily forgotten in the car world, too, it seems. The most searched for brand in the US was Toyota with local brands Ford and Chevrolet off the pace. In the UK, Mercedes-Benz reigned supreme. BMW is doing something right in Japan and South Korea, where buyers eschew home brands in favour of the German marque.
In Italy the locals have ditched the hometown heroes in favour of Volkswagen while the Chinese aren’t paying attention to politics and are really keen on Tesla.
Australians were much more predictable with Toyota taking the crown for the most searched for car brand. Toyota dominates the Australian sales charts with the HiLux ute and Corolla small car regularly featuring at the top of the yearly sales charts.
On a global scale Toyota is the most searched for brand, topping 57 countries with about 7.8 million searches a month.
Honda was a surprising second place with more than 7 million searches a month despite topping only five countries. However, Honda was the most searched maker in heavily populated Brazil and Indonesia. Ford was the third most searched brand with an average of 6.4 million searches.
The massive Volkswagen Audi Group which also makes Porsche, Lamborghini, Skoda and Seat was the most searched for in italy and Spain.
Lamborghini dominated the exotics with far more punters interested in the raging bull than rivals Ferrari and Porsche. More people were dreaming of a Lamborghini than researching mainstream brands Mitsubishi, Jeep and Mazda.
And in a sign of the dramatic changes happening in the car world, Tesla was the 12th most searched brand in the world, illustrating the dramatic growth in interest in electric cars.